"Launch Xbox 360 betekent nog niet next-generation"

Michael Pachter, een interactive entertainment industry expert (altijd leuk voor op feestjes) meent dat de huidige generatie consoles niet zal eindigen met de launch van de Xbox 360, maar pas bij de launch van de PlayStation 3.
"[...]
"With an expected late 2005 launch date for the Xbox 360, we have seen selling pressure for the publishers, as many investors perceive the first next generation console launch as the 'end' of the current console cycle. In our view, the current cycle will continue long past the launch of the Xbox 360, and we do not view that Microsoft's pending announcement will have significant near-term impact on the U.S. publishers. We think that many investors have misinterpreted the launch of the Xbox 360 as the beginning of the next generation, and expect rapid sales growth in 2006. In contrast, we expect the launch of Sony's PS3 (expected in late 2006) to mark the beginning of the next cycle, and think that rapid sales growth will not materialize until 2007."
[...]"


De man geeft als snel toe dat zijn uitspraken wat te letterlijk zijn genomen en relativeert zijn woorden enigzins:
"[...]
"I guess the first one to launch is the beginning of the cycle, it's just that most people think that the first one to launch marks the end of the current cycle and the beginning of the transition. I actually don't think the Xbox 360 launching is any different than the PSP launching. It's not going to cause PS2 owners to buy less software."
[...]"


Pachter doet tenslotte nog een voorspelling van het marktaandeel van de "grote drie".
"[...]
"I think when we have this talk in 2010, Sony's going to have 55%, Microsoft's going to have 35% and Nintendo 10%, with all three of those having +/- 5%.
[...]"


Het volledige interview kan je hier lezen.

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