EA komt met eigen Wii Fit variant
"We're watching very closely what the Wii Fit board does. We think we have to have a role to play with that mum - the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself. And we're working on stuff, trying to work out how we can use EA Sports applications there."
Moore wil zijn game vooral een westers tintje geven. Volgens hem is Wii Fit te veel gefixeerd op de Japanners, waar alleen gewicht en balans belangrijke onderdelen van de game zijn.
"I need to have a point of difference. We also need to make sure we're delivering something that's truly exercise. I'll call [Wii Fit] more eastern fitness, where it senses weight and balance, like Tai-Chi. It's more about holistic fitness. I don't think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now."
De nieuwe fitness game van EA moet je laten zweten. Dat is het doel van EA. Daarnaast moet het natuurlijk ook leuk blijven voor de speler, want na vijftig kilometer rennen zonder enig plezier, ga je niet zeggen: "och, nog een keer doen? Het is zó leuk!" Om dat op te lossen, wil EA het fitnessen combineren met minigames, en dat moet volgens Moore wel lukken:
"The difference is you're distracted. We need to distract people and not make this exercise feel like work, but like they're having fun. So mini-games, things where you're actually laughing out loud, that's the stuff we're working on. It's something I've always been passionate about, and who better than us to go and play in that market?"
