Activision bestempelt zichzelf als grootste uitgever van VS
Maar liefst 2.9 miljard dollar omzet werd er gedraaid in het financiële jaar 2008. Dat is een stijging van 92 procent te opzichte van 2007. De winst bedroeg 344,9 miljoen dollar. Deze cijfers zijn te danken aan het succes van onder andere Call of Duty IV: Modern Warfare en Guitar Hero III. Activision hoopt dat ze tijdens het tweede kwartaal ook winst gaan boeken. Robert Kotick, voorzitter en CEO van Activision, was erg trots op de resulaten en ziet de toekomst dan ook vol vertrouwen tegemoet:
In fiscal 2009, we expect to deliver another year of growth. We remain committed to strengthening our global leadership position by continuing to execute on our growth strategies and cost-optimization initiatives. We own or control some of the most successful brands in interactive entertainment, and we will continue to focus our resources on proven properties with broad global appeal. Our solid lineup, which includes new titles based on such blockbuster brands as Call of Duty®, Guitar Hero® and James Bond, should enable us to continue capitalizing on growth in interactive entertainment consumption worldwide.Fiscal 2008 was the best year in our history and Q4 was the largest and most profitable non-holiday quarter, even though we did not release any new titles. During the fiscal year, we were the #1 U.S. console and handheld publisher in dollars for the first time ever, according to The NPD Group, and we grew our worldwide share of the console, handheld and PC markets year over year. We achieved record financial performance significantly growing both net revenues and earnings per share.
