'Angry Birds is een tijdelijke hype'

Angry Birds is populair, dat blijkt wel uit het feit dat vorige maand de mijlpaal van een half miljard downloads is behaald. Maar volgens Tetris-manager Henk Rogers zal de populariteit van de game niet lang meer voortduren.

In een interview met IndustryGamers laat Rogers laat Rogers zijn licht schijnen op de populaire game. "Angry Birds is cute and everybody plays it for a while but they get burned out and move on and they will play another game," zegt hij. "Any time you have a character like an Angry Birds character, the games that have those as their central theme, they become popular and then they go away."

Dit in tegenstelling tot zijn eigen game Tetris: "Tetris has outlasted so many of those games, we've been around for 25 years. Again I like to compare it to a sport, in the beginning it's an activity, like golf was an activity, then it became a sport. I think once people have played it more than 20 or 25 years you can say it's here to stay, it's a sport, it's no longer a fad. Tetris is like Happy Birthday, it keeps on going. Everybody else has games that come and go, they make the hit parade, but these are all temporary. You have to work really hard to get your unknown game to be #1, but when we re-released Tetris it became #1 even though we didn't do any marketing. We have an unfair advantage, I gotta say. I'd rather have the goose that lays the golden egg."

Of hij gelijk krijgt is afwachten. Angry Birds heeft vorige week in ieder geval al zijn tweede verjaardag gevierd met een gratis content update met daarin nieuwe levels, een nieuwe vogel en meer.