Mevrouw Miyamoto speelt op haar DS
"My wife does not play any kind of games. I have tried to make her interested with various games like Tetris, but she has never showed interest, until recently. But we're beginning to tear down the walls, starting with the Nintendo DS games. It was fun to watch. Although we have not gathered figures about this, I think games such as Wii Sports can interest women. Hopefully women will begin to enjoy games more. I think our target will be mothers. In a common family with a mother, father and children, I think mothers take the initiative in family entertainment and I think they would respond well to the Wii. And we might go as far as saying that we designed the Wii to that effect -- as something that mothers would want to buy."
Deze opmerkingen passen natuurlijk precies in het kader dat Nintendo probeert te schetsen, namelijk dat van het aanspreken van een nieuwe markt, door middel van nieuwe innovatieve besturingen en overzichtelijke interfaces. De betrouwbaarheid van deze anekdote kan dus te wensen over laten. De rest van het interview, waar Miyamoto over onder andere zijn jeugd en carriere praat, vind je hier.