News Corporation heeft interesse in Activision
Het bedrijf wilde niet bekend maken hoeveel ze willen investeren in de videogamesmarkt, maar gezien hun bankrekening hebben ze genoeg te besteden.
Meer details zijn in dit nieuwsbericht te lezen:
"[...]
News Corporation is seeking an acquisition in the video games market but is not sure whether it can find a suitable target, Peter Chernin, chief operating officer, said yesterday.
Speaking at a conference in Phoenix, Arizona, Mr Chernin said News Corp, the media and entertainment group led by Rupert Murdoch, together with other media companies, was "kicking the tires of pretty much all video games companies". This included Activision, the Santa Monica-based video games publisher that is seeking a buyer, Mr Chernin said."We see [video games] as a big business and would like to get into it," Mr Chernin said. "We are struggling with the gap between companies like Electronic Arts, which come with a high price tag, and the next tier of companies. These may be too focused on one or two product lines."
Electronic Arts is the world's largest video game publisher and has also recently made acquisitions, including a 20 per cent of Ubisoft, a French video game company, last month.
Mr Chernin did not indicate how much News Corp might be willing to spend to enter the multi-billion video games market but said the company's large cash position gave it considerable flexibility.
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