DRM zal verdwijnen volgens Ubisoft

Publisher Ubisoft heeft laten weten dat ze verwachten dat de noodzaak van DRM uiteindelijk zal verdwijnen. Chris Early, hoofd van Digital Publishing, denk dat ze dit kunnen bereiken middels het aanbieden van toegevoegde waarde voor hun pcgames.

In een gesprek met Eurogamer zei Early het volgende: "Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no. Otherwise, other than works of charity, there would be few games made. The balance, however, is, how do we do anything about that and not harm the person who is giving us value for that?"

"That’s been the delicate balance that the industry has walked over time. It continues to be one that we grapple with as an industry. How do we create content and receive good value for that, and at the same time, not inconvenience the player who has given us value there?"

Early denkt overigens niet dat er niet meer illegaal gedownload zal worden. Hij denkt alleen dat gamers die een diepere belevenis uit hun game willen halen een origineel copietje zullen kopen. Hij kaart hierbij de additionele waarde aan die men kan vinden bij bijvoorbeeld MMO's:

"The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system. I think we can. As the rest of the game industry continues to evolve, the more you hear more about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment."

“So, therefore the value of that pirated content becomes less. Will some people still pirate? Yeah, they will. Will the person who really wants that broad experience pirate? We hope not.”