'NGP heeft geen concurrentie'

Roy

Sony ziet geen concurrentie voor hun NGP-handheld omdat deze volgens Sony uniek op de markt is. NGP kan niet vergeleken worden met smartphones omdat NGP te groot is en niet kan bellen. Tevens is 3DS geen concurrentie omdat het een simpele DS-upgrade is die buiten 3D niets nieuws doet.

"There's no one clear competitor in terms of what NGP offers. NGP's going to establish itself as the unique thing that people want to have. NGP cannot be placed against smartphones. You can't make phone calls on it and it's too big to fit into your pocket.

Compared to 3DS, it was very interesting – when we were designing the NGP we had no idea what Nintendo was going to do. Aside from the 3D stereoscopic display, they seem to be keeping the same theme that they had with the DS – it feels like an update of the DS to me. Lots of choices we made were so different from their choices. It's kind of hard to compare the two, aside from the fact that both of them are dedicated gaming platforms."

Wel ziet ook Sony dat de goedkope apps op de mobiele markt een probleem kunnen zijn. Ze leggen dit echter neer bij de publishers, die kunnen niet verwachten dat ze dezelfde content op beide platformen kunnen uitbrengen en van mensen verwachten dat ze gigantische prijsverschillen zullen neerleggen.

"We are dealing with the same issue that Nintendo is. It's up to content publishers, including ourselves, to show people that this is worth £25 or £30 as opposed to 59p. You cannot release the same content that you put on the iPhone for a dollar on to NGP or some other consoles and expect people to pay 20 times that."